Purpose
The purpose of the Business Development Policy is to ensure that prospecting is done in a systematic manner and that the core territories and industries are covered. BDPs are often a combination of business industries and areas based on the Consultant's background and goals.
Policy
Suggested activities to be performed in your BDP as follows:
- LinkedIn sales navigator
- Email marketing
- Phone prospecting
- Working with referral partners that should include solicitors and accountants where it is possible to cross sell or leverage complimentary initial use of the merpio software.
- Distribution of flyers
- Social media marketing including LinkedIn
- Google Ads
Other Activities may include:
- Telemarketing
- Radio
- Business Networking