Purpose
Prospecting campaigns are carried out by the Business Readiness Consultant during this procedure. Prospecting has a specific aim, which is explained in this section.
Procedure
Prospecting is vital for expanding your operation and gaining new customers.
Through prospecting:
- More members of the business community come to know about your role and the Allbiz Deal Room.
- You uncover new Leads with immediate or future needs for the services.
Aim of prospecting
- Locates new prospective Deal Owners and invites them to have a Business appraisal and presentation.
- Raises your profile by educating the community about its services.
Why create a Marketing Plan
- Sets prospecting targets for the year
- Creates the Annual Prospecting Plan
- Supports the Business Readiness Consultant prospecting
- Provides a realistic cash flow for the Consultants business
Remember to include
- Carries out the prospecting plan, including:
- Telemarketing/cold calling
- Linkedin marketing
- Referral marketing
- Preparing brochures and letters
- Conducting mail outs
- Organising letterbox drops